By Brandon Matthews
Sirius XM reported exceptional subscriber growth for its second quarter, which has led to some speculation by many, that its certified preowned programs are beginning to take hold. That very well may prove to be true, yet apparently it is not happening at the dealer level.
Over the last week or so, I have visited both my local Chrysler & Ford dealer for some assorted parts. The salespeople of course were the first people to greet me and asked if they could help. Each time I asked about Sirius XM Radio. All agree that over 90% of the vehicles in their respective inventories are equipped with Sirius XM.
When I asked about the preowned programs however, I was a little surprised by the answers I received. As I had assumed, the salespeople have no real incentive to promote the pre-owned programs … opting instead to sell cars. This makes perfect sense to someone like myself with a background in sales both as a former broker, and car salesman. Their job is to sell cars, not radios or subscriptions. What surprised me is that the people I spoke with had no idea that there was any such thing as a preowned program between Sirius XM, Chrysler or Ford. As one salesman stated; “… if someone asks for it, we just give them the 800 number.”














































