As sales decline, industry explores ways to reach fans
Sarah Sidwell, a 19-year-old freshman at Belmont University, loves listening to music but doesn't buy it that often. Instead, she listens to top artists on Pandora, a free online radio station that she customizes to play her favorite songs.
It's a phenomenon adding to the overall decline in music buying and even the legal and illegal downloading of tunes, according to New York-based NPD Group, a research firm. Instead of buying music, many c...