Comments on: Quarterly Auto Sales Look Positive For Sirius XM

By: Pinny

Pinny — Sun, 04 Oct 2009 02:02:06 +0000

how about this for a new take on the promotions/marketing: they didn’t push for new subs prior to fee increase because they didn’t want too many people complaining that the price ‘increased’ at the end of july. Now when people sign up, all the fees are added into it already so people aren’t shocked or upset. Now that the new fees have taken effect, they can promote and promote with no new increases for awhile on all new subs signed after this past July. Understand?

By: JERROLD WILLIAMS

JERROLD WILLIAMS — Sun, 04 Oct 2009 00:01:57 +0000

@sxminvestor
5% is not unreasonable, however it will not come unless SIRIUS XM decides to have a marketing campaign based on talent. I did notice advertisements for the Iphone app on billboards and newspapers. However, those ads seem to want to celebrate SIRIUS XM being available on the Iphone/ipod touch. It assumed that iphon/ipod touch users wanted to listen to SIRIUS XM and the only thing holding them back was the hardware. I did not see the many personalities of SIRIUS XM going out to attract customers. This has not been done in years. Has the company become complacent with their monopoly status? They both use to run commercials when they competedagainst each other. Sirius XM needs to make people who never listened to satelite want to listen to satelite. Reguardless of weather they have an ipod/iphone/new car etc….A person with an Ipod/ipod touch is no more a potential customer than the average driver. In my opinion…an iphone user is less likelly to get satelite than a non iphone user. Iphone users tend to love free apps and their massive playlists…They tend to be “techies” and are willing to set up Pandora on their iphone…download podcasts…etc…They do all they can to avoid spending any more money on audio entertainment…..On the other hand…a driver without an ipod is a prime candidate for SIRIUS XM….this customer tends to not have time or will to download songs, or podcasts…they don’t want to hook up their phone or mp3 player to their car and have to actively choose their entertainment….they would like to just get in the car, choose a station and go….Music, talk, whatever….Ipod/iphone users love thier playlists……I have had people with ipods in my car….lol….they request that I turn off my XM radio…so they can play their favorite songs…..I tell them to shut up….I’d rather have a professional dj like whoo kidd than listen to their dumb playlists…..that is a reality….SIRIUS XM has to find a niche for each potential apple user to get them to join…For example..Howard Stern fans, oprah fans, Sports niche, comedy niche….Things they can’t get easily if at all on their ipod/iphone…

By: JERROLD WILLIAMS

JERROLD WILLIAMS — Sat, 03 Oct 2009 21:55:53 +0000

@Nate
I have heard other people ,Brandon Mathews,say that some people will buy the skydock and not sign up for the service I have to disagree. The skydock is a good gadget for those that want satelite radio. However, if you want to listen to your ipod touch or ipod in your car, No one spend $119.00 for a dock. There are much cheaper alternatives. First, a charger and FM modulator can be bought for about $20.00…If you want a apples to apples comparison..go to the apple store. They already sell a BELKIN dock that is a charger and FM modulator…It sells for $89.99. Why would someone spend an extra $30.00 if they dont want satelite? I was in the store and watched people look at the Belkin product, put it down because of the price and find cheaper alternatives….Also, realize, most cars have an AUX input for sound..they are called ipod jacks…all most people need is a car charger for their Ipod…..No one need to spend $119.00….unless you want XM with your ipod…I am an investor as well…but let’s not kid ourselves that SIRIUS XM has designed a device that will sell because it is a great device. SIRIUS XM will sell because of content….If the person doesnt want the content…the SKYDOCK is a silly purchase….unless you like to waste your money…It would be comparable to buying a $120.00 xm dock and play radio for the casette adapter to use with your ipod…lol…buy the casette adapter for $5.00…..buy the car charger and AUX jack or modulator for $5.00 if you know where to shop…or at most $30.00!!!buy an XM skydock to listen to Pandora or your Mp3’s…are we that deliusional about this company? SIRIUS XM should give up on designing hardware…open it up to all, like they promised the FCC and focus on Content..and promotion of that Content!!!

By: Nate

Nate — Sat, 03 Oct 2009 16:45:50 +0000

sxmin, what you are missing is that you don’t need to sign up for the service when you buy the skydock. People will buy the skydock to listen to any other iPhone app including itunes, pandora, etc. Unlike their other line of Sat Radios, these SkyDocks can be used for anything. So, inturn, a whole new stream of revenue and marketing for potential sub growth due to the device already having a sat receiver built-in and a big XM on it
This is a very exciting time to own siri, Q3 and Q4 will be fun!

By: asm610

asm610 — Sat, 03 Oct 2009 16:32:57 +0000

Neal,
Those shares were pre planned sale of compensatory shares for certain management team members who are part of a 10-5b sales incentive plan. No need to worry about them. They are scheduled to be selling shares based on the plan filing which can be viewed on the company website under SEC filings. It was a way for SIRIUS XM to compensate employees without paying them in cash and is actually beneficial to the company balance sheet.