Great products, superb marketing, an extremely well thought out business plan, resting on core principles that are proven in other instances – coupling unique and proprietary content with state of the art delivery systems, at low prices that will appeal to an extremely broad audience – it is all systems go for this company. So it comes as no surprise that this is all now starting to show up in better than expected holiday sales, etc.

As an aside: Over the last few days I have had to speak with Sirius technical support to get a new tabletop radio up and running (Grace wireless tabletop). There was a software problem that both Sirius and Grace corrected, and in speaking with the technicians from both companies I asked about business in general, and – specifically, what was being seen with regard to Sirius sales and new installations. Technicians from both companies told me business was increasing with new installations for Sirius devices increasing markedly from what had been the norm in preceding months. This is coming from the techs on the ground – the guys who actually authorize the new installations, etc. – and I take that as another valid indication of the demand Mel has mentioned in comments reported in the article above.