SATWAVES

Sirius XM Ad Campaign Already Paying Dividends

By Brandon Matthews Sirius XM Radio (SIRI) CEO Mel Karmazin announced today that the company's branding campaign, featuring live concert footage by Elvis Presley, is succeeding in promoting the Sirius XM brand. Karmazin indicated that a preliminary check of holiday sales of its products are in line with the company's expectations, to this point stating: "were very much on target to what we anticipated." Karmazin announced at the Reuters Global Media Summit in New York that: "We are in the ...

National Television “All Shook Up” By Sirius XM (SIRI)

by Demian Russian Sirius XM (SIRI) shook up the nation's televisions this last weekend with the launch of what CEO Mel Karmazin referred to during the company's Q3 earnings conference call as "the most aggressive national ad branding campaign in our history." The new Sirius XM thirty second ad spot, seen on millions of televisions across the country, begins with vintage footage of Elvis Presley from his '68 Comeback Special singing a rousing version of "All Shook Up." While the song continues...

SIRIUS XM Application Surpasses 1 Million Downloads on Apple App Store siri

#1 Free App in the Music category delivers SIRIUS XM's exclusive sports, entertainment, comedy, and commercial-free music channels to users of iPhone and iPod touch. NEW YORK, July 6, 2009 /PRNewswire-FirstCall via COMTEX/ -- SIRIUS XM Radio (SIRI) today announced its application for iPhone and iPod touch has been downloaded over 1 million times from the App Store. The milestone was achieved within 2 weeks of availability. The SIRIUS XM app debuted on the App Store on June 18 and quickly b...