SATWAVES

SIRI: Early March Auto Sales Indicate Big Increase To SAAR

By Brandon Matthews The anticipated recovery in the automotive sector may be underway. This is imperative for Sirius XM Radio (Nasdaq:SIRI), as worries over the projected Seasonally Adjusted Annual Rate (SAAR) halted an exceptional run last month over concerns of weakness in the sector. Most analyst projections assume a SAAR rate of between 10-11 million units. Edmunds.com is reporting that the first eight days of March have brought with it a surprising rise in the SAAR rate of U.S. auto s...

Toyota Gas Pedal Problems Accelerate Sirius XM Sub Growth

By Brandon Matthews It began yesterday with news of a runaway Toyota (NYSE: TM) Prius on a California Highway. As this drama was playing out, Toyota executives were taking a page from the tobacco companies on Capital Hill, by claiming there was no evidence that any such thing had occurred. Subsequently, Sirius XM Radio (Nasdaq: SIRI) shares began to show strength. That strength was magnified today on news that another Toyota gas pedal had stuck, and caused a woman to crash into a stone wall. ...

Sirius XM Up On Positive Auto Data

By Brandon Matthews Shares of Sirius XM Radio (Nasdaq: SIRI) have soared in recent days, prompting many to speculate as they search for answers to explain its sudden burst. This has led to a half dozen theories that in most cases are more entertaining than factual. Sometimes it's necessary to put aside emotion and just step back and evaluate the situation from the start. Occam's Razor states that the simplest explanation is likely the correct explanation. Specifically, it states when you have t...

Ford Focus Commercial Promotes Sirius XM To Younger Generation

By Brandon Matthews When Sirius XM Radio (Nasdaq: SIRI) investors speak, Ford (NYSE: F) listens. Over the years that I have been following Satellite Radio's rise to mainstream popularity, one complaint that has often been repeated is a perceived lack of marketing towards the technologically spoiled, "twenty-something" generation. This weekend however, Ford launched a new TV commercial for the Ford Focus that targets this newest generation of car buyers. Or was it? The commercial shows a yo...

Toyota Woes Could Boost Sirius XM’s Subscriber Ranks

By Brandon Matthews As we have witnessed over the past year, the auto industry can be quite fickle. When General Motors and Chrysler declared bankruptcy last year, nervous car buyers turned away from the two U.S. auto giants. As the auto industry begins to rebound, the American car-buying consumer finds itself in the ironic position of having to have exceptional credit, in order to purchase a vehicle from a company with a recent bankruptcy on its own failed report card. The beneficiaries unti...